Some of our achievements.
Lavazza, Melbourne Cup Carnival 2010
Valcorp Fine Foods
Greta Donaldson Publicity worked for Valcorp Fine Foods Pty Ltd in publicising their coffee brand Lavazza at the 2010 Melbourne Cup Carnival. Lavazza coffee is still roasted in Italy, with four generations of Italian passion and expertise in every blend. The Valmorbida family have distributed real Italian Lavazza coffee in Australia for 30 years. This year’s carnival was an authentically Italian experience - just like a Lavazza espresso! International guests Kelly Osbourne, DJ Spinderella and Carmen Electra helped make the Lavazza Marquee the hottest ticket in town as did local celebrity guests Tina Arena, Ruby Rose, Rachael Finch, Chris Judd, Andy Lee, Gary Ablett, John Aloisi, Grant Smillie and Alex Dimitriades. Several million dollars of national and international editorial coverage was secured by Greta Donaldson Publicity across print, radio, television and online media. Kelly Osbourne was voted by the Australian media as the best dressed and best behaved celebrity trackside.
Australian Formula One Grand Prix
Red Bull Australia
Greta Donaldson Publicity has worked with the marketing team at Red Bull Australia, to publicise both the Red Bull and Toro Rosso Formula One Racing Teams at the Australian Formula One Grand Prix, for several years.
Greta Donaldson Publicity also implements a marketing entertainment program on behalf of the company from its base in Melbourne. Red Bull is an energy drink that is produced and sold by the Austrian company Red Bull GmbH.
The 2012 Ballarat Beer Festival
Greta Donaldson Publicity worked with the Directors of the 2012 Ballarat Beer Festival and achieved results that far exceeded everyone's expectations. More than 5,000 people attended the inaugural Ballarat Beer Festival – a celebration of the very best beer and food this country has to offer held on Saturday, January 21, as Ballarat's City Oval was transformed into a family-friendly celebration of great beer, good food and carefree summer entertainment. More than 20 brewers including local favourite Red Duck Brewery as well as James Squire, Prickly Moses, Mountain Goat and Matilda Bay Brewery, were involved. Home brewing expert and comedian Charlie Pickering (TV's The Project and Talkin' 'Bout Your Generation) hosted the event, Australia's own Beer Diva, Kirrily Waldhorn, gave tips throughout the day and indie sweetheart Clare Bowditch, singer-songwriter Jordie Lane and Victorian rock band Stonefield performed on the main stage. Greta Donaldson Publicity played a vital role in securing long and short lead media coverage across radio, print, television and online in the lead up to the day as well as implementing the festival media launch and managing media on the day. www.ballaratbeerfestival.com.au
QV Melbourne
Grocon
Greta Donaldson Publicity works to grow brand awareness and generate editorial coverage of QV Melbourne. Worlds apart from other retail precincts in Melbourne, QV gives visitors freedom to explore and discover the dynamic mix of food and retail outlets in the heart of Melbourne’s CBD. QV Melbourne is home to some of the biggest names in Australian and international fashion, including Wayne Cooper, Zimmerman, T.L. Wood, Cactus Jam and Christensen Copenhagen. Major retailers include Big W, Safeway, Officeworks, Dan Murphy’s and Myer.
Broo Premium Australian Lager
Greta Donaldson Publicity is working with Kent Grogan to launch Broo Premium Australian Lager nationally in 2011. Broo is 100% Australian owned and has the belief that beer is beer, great beer is better and we should all drink great beer. Broo Premium Lager has no artificial anything, is made from all natural ingredients. It comes in at 4.6% alcohol, and out of a 330ml brown stubby. The official count is 1.2 standard drinks per stubby, which makes the Broo a perfect session beer, or just cheeky enough for a few quick singles. Broo comes in the hero 330ml stubby, also small herds called clusters (your classic 6 pack), and in big mobs (24 in a case). Right now there’s only the one Broo, lucky for you it’s the best Broo in Australia. Broo isn’t a special occasion beer, you’re allowed to drink it anytime you want and anywhere. It’s not infused with salmon, lemon or peanuts, and you don’t even have to stick fruit in it. You can eat whatever you bloody well like with it, but by all accounts the beer tastes just right on its own. We treat our beer like beer, it’s what beer was before all the tossers tried to treat it like wine. Get onto the Broo. Stay on the Broo. www.broo.com.au
WTC Wharf
Asset 1
Greta Donaldson Publicity played a significant role in the launch and promotion of this $100 million development, which will transform the northern banks of Melbourne’s Yarra River into a commercial, cultural and community hub. Unveiled in December 2008, the WTC WHARF development will open on the spot where Melbourne’s founding father John Batman stood 173 years ago and declared: “This will be the place for a village”. Part of the World Trade Centre complex, WTC WHARF will offer the CBD’s only true waterfront dining experience, with cafes, bars and restaurants on the edge of the Yarra.